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Do You Really Need an Outside Investor?

Before soliciting external sources of funding, ask these four questions to ensure that youre well prepared for the changes ahead. How do you know when it’s time to seek outside investment? The question arose recently when we received a query from one of our regular readers, which we will paraphrase here: I just read " 3 Characteristics of a Great Investor ." I really enjoyed it and it made me think that I need some direction.

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