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Use Google's General Trademark Complaint Form to stop competitors from infringing on your brands online. Did you know that Google is every bit as concerned as you are that some other company may infringe upon their company’s trademark? What is infringement and why should I care, you may ask

Use Google's General Trademark Complaint Form to stop competitors from infringing on your brands online. Did you know that Google is every bit as concerned as you are that some other company may infringe upon their company’s trademark

Social media has a lot to say about TV. Can Bluefin cash in on that? Deb Roy created Bluefin's business plan with an MIT colleague in 48 hours.

SuccessFactors CEO Lars Dalgaard hopes to use the Inc.

Picture this: You are sitting in, say, a Bermuda hotel on vacation. Suddenly you are struck by a crazy idea for a new soft drink taste

Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts

As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later

SocialVibe's advertising platform exchanges premium services for lengthy, opt-in ads, and their impressive engagement rates have already caught the eye of global brands and presidential candidates. SocialVibe has ambitious plans to make much of the Internet completely free, from FarmVille credits and Internet Wi-Fi, to unlimited Pandora streaming. Their method is to offer users an otherwise paid service in exchange for lengthy, interactive advertisements

An intense Steve Jobs revealed his vision of technology's future to Inc.

As big businesses and consumers slowly realize that oil prices won't drop precipitously anytime soon, biofuels and biochemicals have begun to look ever more attractive. But up until now, there hasn't been a truly cost-effective way to to make fuel and chemicals out of biomass (i.e switchgrass, woodchips, and other nonedible crops). Enter Renmatix , a Kleiner Perkins-backed startup that emerged from stealth mode today.

John Sculley has had a diverse career by any measure--he has served as president of PepsiCo, CEO of Apple (where he famously championed the tablet computer in the 1980s), and more recently, chairman of Watermark Medical, a medical products company that has developed an in-home sleep apnea diagnostic device). Sculley is also working with Audax Health Solutions , a startup that has developed a personal health management platform with a gamification layer that allows users to compete with friends and collect points and badges. We caught up with Sculley at this year's Body Computing Conference --an event that brings together doctors, designers, programmers, entrepreneurs, journalists, and members of the entertainment industry to preview the future of high-tech health care--to learn more about his thoughts on the future of health care technology

The snack giant is investing in a program to help Ethiopian farmers develop a chickpea crop. But it's not altruism: Pepsi wants access to a lot of chickpeas, because that's what they want to sell us.

At the Designer Fund’s first Designer Fair, IDEO’s Elle Luna explains how brands are increasingly seeking to gain customers and build loyalty by showing their human side. Want to build your brand? Traditionally that’s meant a lot of chest thumping

From start-ups to mega companies, every business has something to gain from mastering the app market. But not all apps are runaway successes

GOOD, publishers of the magazine by the same name and the social action platform is acquiring Jumo, the cause-oriented social network created by Facebook and team Barack Obama veteran Chris Hughes. Jumo , the social network created by Facebook co-founder Chris Hughes , and designed to help people find good causes and take meaningful action, has been acquired by GOOD , the media platform for "people who want to live well and do good." The amount or terms were not disclosed.