Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

A rare randomized study on Facebook by MIT shows how different marketing strategies perform. Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study.

Known for her blunt leadership style, Bartz also makes a deep impression online, according to digital footprint tracker PeekYou. Yahoo CEO Carol Bartz has huge digital feet

A new advertising start-up, MySpace layoffs, tech companies that burn investors, PepsiCo's renewed focus, and more.

And how other brands could get messianic in their message and convert consumers to acolytes.

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Your start-up, Julia Child-style.

For some businesses, social impact can be measured by the size of the checks they write. For others, the mission is woven directly into the business. The Classic Example Founded in 1988, Seventh Generation started as a mail-order company for green household products

What's cooler than Danny Trejo as a knife-wielding outlaw in Machete?

Infant mortality in developing countries is depressingly high, with 3.6 million children dying each year in the neonatal period. Unlike many other global health issues, this one is easily fixable--cutting down on deficiencies of micronutrients like folic acid in women of childbearing age could dramatically reduce infant deaths. So last fall, Scientists Without Borders, a platform that crowdsources solutions to scientific problems, set out to work on the issue with a $10,000 challenge that asked entrants to solve the problem of folic acid deficiency in women throughout the developing world with simple, low-cost solutions.

Predicting the future is a seemingly futile exercise. This doesn't mean we should not try to stay ahead of the game. However, I have found throughout my career at PepsiCo that rapid adaption to changes as they occur is more beneficial in business than clairvoyance.

Tracy Brown, CEO and founder of Evil Genius Designs , doesn’t profile as the standard entrepreneur type.

SodaStream now touts natural syrups and the eco-friendliness of homemade soda.

The sustainability movement is stuck in a slump, a stall, a "trough," as moderator Scott Henderson of CauseShift called it on the PepsiCo Plugged-In Stage at SXSW yesterday. He wanted to give it a kick-start, he said. "How to we get past the idea that someone else is going to take care of it, and start taking action?" Henderson asked his three panelist to present big ideas for how to inspire Americans into action--and these weren't your typical green-is-good approaches

Sunday's Groupon panel on the Fast Company and PepsiCo stage took an unexpected turn when Travis Kalanick , a longtime Silicon Valley entrepreneur who runs online car service Uber , spoke frankly about his negative experiences as a client of Groupon --and several Groupon staffers in the audience took issue with the story he told.

The Internet age has been a story Davids and Goliaths: small, scrappy startups overtaking established industrial titans.

It's not all beer-pong and barbeque at SXSW. Isn't the Interactive portion of the festival supposed to be about sharing ideas?