Whether you're being interviewed to be an intern or a CEO, you're going to run into a few notoriously tricky questions--here's a road map of what you'll be asked, and how to craft impressive answers to even the toughest questions. No two situations are ever exactly the same, but as a general guide, these are the types of questions that could come up in a typical interview.
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Feed SubscriptionTo Thine Own Brand Be True
In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.
Read More »The $4 Million Complaint Call
Several years ago, a single problem customer changed the fate of my company. Here's the story.
Read More »A Job-Hopper Settles Down On The Farm, With Twitter
Alison Kosakowski, a 33-year-old former New York City brand planner turned dairy farm blogger, now helps farmers use social media to market themselves and share their unglamorous but rewarding reality. In 2009, Alison Kosakowki was living in New York, working as communications manager at the Maersk shipping company, when a kidnapping at sea brought her to Vermont. The captain of the Maersk Alabama, Richard Phillips, had been kidnapped by Somali pirates; Kosakowski was dispatched to Phillips’s home in Underhill, Vermont, to help the family handle media during the weeklong crisis, the wait for Phillips’s return, and the barrage of interview requests and book deals in the aftermath
Read More »A Top Employee Quit: 5 Lessons Learned
Spend time recruiting the right people. Then spend just as much time making sure you keep them. When an employee leaves Beryl Health--voluntarily or involuntarily--I generally believe it's the right thing for both parties
Read More »Getting Hitched? Hosting A Conference? This DIY App For Your Big Events Takes 15 Minutes To Make
Technically it's a yapp (get it, your app?), but it still might change your life.
Read More »10 Time-Saving Apps for Moms
Give yourself a gift this Mother's Day: more time. These tools can help
Read More »The Discovery Economy: Why Sharing Your Identity Is A Good Thing
One of the worries about near field communication-enabled tech is that private data could be remotely snooped and used for evil. But the truth is that we may be volunteering info by NFC soon enough
Read More »Occupy Sites Help Cops, Corps Track Occupiers
Occupy Wall Street websites love adding Google, Facebook, and Twitter buttons--which could give law enforcement a handy back door to track users' actions--and identities. Big Data is everywhere. Occupy Wall Street protesters, however, are dealing with a special challenge: Online marketers and analytics firms tracing the minutiae of their lives--including their email contacts and physical location--and possibly passing the information on to law enforcement.
Read More »3 Dangers of Charismatic Leadership
Becoming a more charismatic leader can help your company. It can also trip it up. Very few leadership attributes have as dangerous a downside as charisma.
Read More »A Charitable Auction of Collectible Jewels
Philanthropist Lily Safra, the widow of Edmond J. Safra, is offering a magnificent collection of her personal jewelry estimated at more $20 million at a Christie’s auction in Geneva on May 14, with the proceeds going to 20 different charitable institutions. Known as a discerning connoisseur of art, collectibles, and ...
Read More »What College Students Can Teach Entrepreneurs
Five ways I was recently amazed by undergrads competing in a business plan competition at Texas Christian University. As I get older, I love to talk about how times have changed
Read More »Why ID Theft is a Myth and How That Hurts Your Business
The myth of identify theft allows banks to push the costs of effective credit checks on to you and your customers. Here's how to fight back. Last week there was yet another massive data breach at a payment processor.
Read More »5 Tricks for a Killer Company Blog
When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business. I started writing blogs six years ago because I was told it would help my business
Read More »How to Quit Your Side Gigs
For bootstrapping entrepreneurs, consulting is often a fact of life. But how do you keep all those side projects from overwhelming your startup
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