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Feed SubscriptionThe 8 Principles Of Product Naming
Even at the best of times, naming is a contentious and emotional business.
Read More »The Most Coveted Gadget in the Office
Everyone wants an iPhone.
Read More »How to Sell Like a Fighter Pilot
A former fighter pilot explains how to use military discipline to increase your sales figures. There are real similarities between flying combat missions and going on sales calls, according to former fighter pilot Rob "Waldo" Wingman , author of the bestseller Never Fly Solo: Lead with Courage, Build Trusting Partnerships, and Reach New Heights in Business . As he explained it to me a while back: "Both jobs require short-term mission success and long-term victory, both require specialized training, and both demand an ability to perform under stress." Here are Wingman's 10 steps for "flying" your next sales "mission." Phase 1: Preparation 1.
Read More »Smart Talk for Busy People: 5 Rules
No one has time to listen to chit-chat. Use these tricks to get more out of less in conversations with busy executives. Who has the time now for long conversations
Read More »10 Dumbest Sales Mistakes to Avoid
If you blow it at a face-to-face meeting, you'll have wasted both your time & your client's. Avoid these goofs to turn more prospects into paying customers. Customer visits are expensive–and if you don't make a sale, your time and travel expense has been wasted
Read More »8 Ways to Ensure Your Start-up Doesn’t Kill You
Starting a business can be hazardous to your health--who has time to think about staying fit?
Read More »Why Small Businesses Should Be Early Adopters
In a fast-changing world, get ahead by upgrading your technology for these four processes. As a successful small business owner in 2012, there is no doubt you've been smart in running your operation. You've made it through some difficult times and that requires organization, a solid business model, and an ability to adapt
Read More »Mimicking Ear Makes Mobile Calls Clear
If you've ever been on the phone in a crowded room…hold on… [More]
Read More »Fair Labor Association Inspecting Foxconn, Yahoo Partners With Qatar For Arabic Content, Samsung Announces Galaxy Tab 2
Breaking news from your editors at Fast Company, with updates all day. Fair Labor Association Inspects Foxconn Factories . Apple has asked the Fair Labor Association to conduct a round of audits on several suppliers including Foxconn in China.
Read More »The Future Of Ethics In Branding
Last year, I received an email I will never forget: one of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be on every tobacco executive’s Rolodex
Read More »Staying Competitive In A Customer-Centric World
I stopped asking my students to write essays years ago. When I required them, I was shocked to find nearly half of the papers had been plagiarized! These young college undergrads, studying entrepreneurship, could not understand why copying text from a Google search and pasting it into a paper as your own is wrong.
Read More »Why Google Is Getting Into Entertainment: Your Data
Everyone (including the New York Times !) is suggesting that Google is busy designing and testing its own-branded hardware--information that's coming directly from insiders with knowledge of the company's plans.
Read More »Turbo-Charge Your Efficiency: 7 Tricks
We all want more time. But how do you get it
Read More »Apple Rumor Patrol: New iPads And iPhones Coming Soon
iPad 3 Arrival Date According to the usual wonderfully unreliable (and always anonymous) " sources ," Apple may be poised to reveal the iPad 3 during an early March event, with in-store availability just a handful of days later. If you look at the booking information for the Yerba Buena center in San Francisco, an Apple staple for this sort of event, it looks like Wednesday March 7th is being held open for an undisclosed booking (or at least this day is oddly empty among a cluster of other bookings).
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