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Sell on Value, Not on Price

Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers.

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Microsoft Interns Create Ultimate Photo-Tagging Spy App

TagSense, a prototype app designed by two Microsoft interns, can automatically tag a picture with a person's name, physical activities, facial expression, and exact physical location--all without human input. A new, creepily awesome Android application developed by two Microsoft interns turns Android smartphone cameras into full-on spy machines. The app, called TagSense, relies on smartphone sensors to automatically tag photographs with the identities and activities of whoever's in them

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Google Brings Goggles To HTC’s TV Ads

Use Google Goggles to scan bands and art (not clunky codes) to download free stuff in the new HTC Sensation 4G ads, a first-of-its-kind collaboration between Deutsch L.A. and Google

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How and Why to Develop a Niche

When business owners ask me why they have a difficult time prospecting and closing on business, one of the first questions I ask is, “who is your audience?” When I hear answers that include words like, “anyone who…,” I immediately know that we are heading into an emotional conversation - niche marketing.

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The Truth Behind Gmail "Hack"

Phishing is not hacking. Users were tricked more than violated ... and other lessons from yesterday's made-up story.

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Man’s Best Co-Worker

Dog-friendly work environments are one new trend making companies friendlier, more collaborative, and ultimately more productive. Leib Lurie never intended for his company, message delivery service One Call Now, to be pet-friendly. But his dog, Ivy, had other ideas.

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