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Stacy Lewis was able to turn the 18th green at Pinnacle Country Club into another gathering point of University of Arkansas fans.

Using an engine design that was largely abandoned after World War II, new engines find fuel savings where big auto companies--weighed down by the inertia of their designs--can't. Decades of refining today's automobile engine technology has come to this: We're investing more and more, but getting less and less in terms of efficiency, performance, and durability