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SimpleGeo’s Pivot From Smartphone Gaming To Location Service Powerhouse

When it comes to mobile location apps, I am little skeptical, very intimidated and completely uneducated in how to use them. In this video series, I set out to talk with companies that are pioneering in the mobile location sector to find out how they plan on making revenue, and what's next for the entire industry. Few people understand the location industry better than Jay Adelson and Jeffrey Kalmikoff, CEO and VP of Product, respectively, at SimpleGeo

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Co.Location: Gowalla Grows Out Of Check-Ins And Into Making Money [video]

"The idea of 'checking in' has resonated with a generation of users," says Josh Williams, CEO of Gowalla, "but at the same time it's one-dimensional and is going to evolve a lot over the next year." When it comes to mobile location apps, I am little skeptical, very intimidated and completely uneducated in how to use them.

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