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Tech Trends columnist John Brandon tests Sprout Social, a Web-based tool that lets you manage and analyze multiple social media accounts.

Start-ups and small businesses are always looking for more customers, and there are a lot of potential customers on the Internet, right? But what online strategy is going to help you to gain the customers you need in a cost-effective manner?

Heres how to use social blogging, a combination of microblogs (short posts) and status updates, to increase your visibility, improve your search engine results, drive more traffic to your company's website, and potentially increase sales. When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet. In general, blogging is about having conversations in a public space that position you as a subject matter expert