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How to Make Your Small Business Seem Bigger

Ramon Ray, journalist and editor at Smallbiztechnology.com , sums it up perfectly: "Small businesses can do BIG things using low-cost technology and readily available expertise." It doesn't matter if you're running a business out of your home, the local Starbucks (free Internet), or an abandoned warehouse, if you have the right tools to reel in a large consumer base, it's not necessarily important how small your business is because it's doing big things.

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Beware the military-psychological complex: A $125-million program to boost soldiers’ "fitness" raises ethical questions

Fifty years ago, in the same farewell speech in which he warned about the "unwarranted influence" of the "military-industrial complex" on American politics, President Dwight Eisenhower also deplored the growing dependence of scientists on federal funding. "The prospect of domination of the nation's scholars by federal employment, project allocations and the power of money is ever present--and is gravely to be regarded." Eisenhower's speech comes to mind as I gravely regard the latest example of the militarization of science, a $125 million collaboration between psychologists and the U.S. Army called "Comprehensive Soldier Fitness," or CSF

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Can nuclear power plants float?

By Alissa de Carbonnel MOSCOW (Reuters) - A tsunami-crippled nuclear power plant might give some countries pause over the risks of exposing reactors to the power of the oceans.

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Ursula Sladek: Taking Back The Grid [Video]

A German activist who helped found Germany's first community-owned utility thinks citizens shouldn't leave big decisions to power companies and elected officials.

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A Google a Day Keeps the Trivia Away–Puzzling PR by the Search Giant

Google's launching a new quiz powered by its search engine's skills at finding information, with questions published in The New York Times right above the skill-requiring, brain-taxing crossword puzzle. Either this is some seriously weak-sauce PR, or Google is positioning itself as the puzzle arbiter of the next generation. "Traditional trivia games have a rule that you can't cheat--you can't look things up in books, you can't ask your fiends and you certainly can't ask Google" begins Google's blog posting about the new A Google A Day quiz

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David Kelley on Designing Curious Employees

Design thinking is a process of empathizing with the end user. Its principal guru is David Kelley, founder of IDEO and the Stanford design school, who takes a similar approach to managing people. He believes leadership is a matter of empathizing with employees

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Cleaning Up Oil Spills With a Swarm of Autonomous Sailboats

Imagine if, after the next Deepwater-esque oil spill, we simply deployed a fleet of inflatable sailboats, equipped with oil-sucking booms, that would autonomously sail to the spill and soak up the oil. Or, if we need accurate data about radiation in the water outside another power plant approaching meltdown, we just sent in our fleet of boats, because we don't feel bad about submitting our robot slaves to radiation.

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What Happens When Solar Power Is as Cheap as Coal

It's a horrible paradox that bad things are generally cheaper: Like Big Macs. Or H&M. Top of this list, of course, is coal power, which is really quite horrible for the planet but is also deliciously cheap to produce

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The 10 Most Innovative Web Companies

01 / Twitter > > For ballooning into a global phenomenon that, finally, has a business model. In 2009, Twitter boasted some 20 million users. Today

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‘Saudi Arabia of Wind’ Has Trouble Figuring Out How to Get the Power Out

When plans to build North Dakota's largest transmission line in three decades were unveiled, it seemed as though the political, legal and economic stars were in alignment. Minnesota's legislators wanted more renewable power, North Dakota farmers looked forward to the extra income, and environmental groups championed the line for carrying "green power" and cutting reliance on coal. A 345-kilowatt, 270-mile-long transmission line in North Dakota has been in the planning stages since 2009.

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Bitchin’ Kitchen’s Hilarious Recipe for Web Success

Amateur chef and comedian Nadia Giosia broke into the competitive world of celebrity cooking with the power of her online community. Nadia Giosia, the saucy Italian comedian behind Cooking Channel's hit show, Bitchin' Kitchen , broke into the elite world of television chefs through the grassroots enthusiasm of her fierce online fans.

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