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Psychologists warn that stated beliefs and actual behavior often don't match up when it comes to innovation. Among young entrepreneurs , creativity is like gold, with just about every aspiring business owner proudly honing their reputation as an innovator. Of course this makes sense—no one is going to pay for the same old thing they have already

B Lab--a nonprofit that certifies sustainable businesses--is riding a wave of interest in social responsibility for corporations. Now it has plans to expand even wider as states around the country begin to give tax breaks to its companies

Nothing to see here, Mark Zuckerberg...