When I first saw the coverage of the article appear on Jezebel saying that exercise doesn’t help depression, I didn’t believe it. I read the press release , and really didn’t believe it. And then, I read the article .
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Feed SubscriptionPucker Up–The Wisdom Of Small Bets Means Kissing A Lot Of Frogs
Each day thousands of small and midsize companies make big, one-shot bets--and fail. We don’t hear about most of them, just as we don’t hear about people who lose the lottery; they aren’t front-page news
Read More »Go Mobile: 6 Baby Steps
Sure, "mobile marketing" sounds intimidating. But check out these easy ways to get your feet wet.
Read More »Science Will Never Explain Why There’s Something Rather Than Nothing
When predicting something that science will never do, it’s wise to recall the French philosopher Auguste Comte. In 1835 he asserted that science will never figure out what stars are made of
Read More »PayPal, You’ve Met Your Match: Erotica Writers
Mark Coker of Smashwords became the leader of indie e-book writers--including some with dirty minds--in a fight against censorship and PayPal. He also has strong feelings about the DOJ's e-book pricing lawsuit.
Read More »Google Search Change: Time to Worry?
Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business.
Read More »Why Premature Hype Kills Start-ups
If your beta product isn't ready for prime time, the last thing you need is attention from the media. As someone with a marketing background, I've always been overly zealous to make noise about what I'm working on even before the product is entirely ready for public consumption
Read More »How to Hire the Right PR Pro
Agency or freelancer? Big firm or small? And will this really work
Read More »6 Ways Apple Could Spend $100 Billion [Update: Dividends, Buybacks]
Apple's CFO Peter Oppenheimer will take the stage this morning to talk about Apple's cash reserves and reveal what plans Apple has for the money. At last count the reserves were nearing $100 billion, and actually growing at a rate that defies belief despite the already impressive stash. During Steve Jobs' time as CEO there was no movement on the cash issue, despite many calls for some action over the years--even when the reserves numbered just in the several billions of dollars...but now Tim Cook is at the helm, and things may change
Read More »Mindshare Matters More Than Market Share
The best gauge of a company's longterm health? Mindshare
Read More »TED Targets Impressionable Young Minds With Interactive New TEDEd Videos
Check out a sneak preview of the animation and other features in new, abbreviated TED videos that aim to bring subjects such as neuroscience and evolution to young students. TED, the conference dedicated to "Ideas Worth Spreading," took a step forward in its educational mission today by launching a TEDEd video channel on YouTube. Shorter than the 18-minute TED talks that have racked up 500 million views, these videos feature a combination of talking heads from TED stages and animation (artwork by Fast Company Most Creative Person Sunni Brown , among others) tackling topics like neuroscience and evolution for a high-school-aged audience
Read More »US National Academies panel recommends expanding alternative nuclear fusion experiments
(PhysOrg.com) -- The National Academies in the United States, made up of the four organizations: the National Academies of Science and Engineering, the Institute of Medicine and the National Research Council, has issued an interim report in the National Academies Press, advocating that additional research be put into studying alternative technologies for imploding fuel used in fusion reactions.
Read More »Can Music Licensing Become Like Licensing A Photo For Your Web Page?
Greenlight Music , a new effort from Corbis, is designed to make accessing professional music content easy. Its web page explains it pretty exactly: "Get the right to use the world's most popular music in your commercial project
Read More »A CEO Speaks Out About Speaking Out
People are more interesting than companies--so effective leaders are responsible for getting out there and spreading the good word. Here's the paradox: I run a company that's incredibly visible, but not that well known
Read More »4 Ways to Make Your Restaurant More Profitable
The times, they are a-changin', and you must stay nimble to succeed in the food and beverage industry.
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