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The rental car agencies new car sharing business hits Zipcar where it hurts: cheaper prices and electric cars. Hertz has offered a Zipcar-like carsharing service for years, but you probably didn't notice--the service charged an annual fee, came with many of the hidden cost associated with standard car rentals, and was only available in limited locations. But the company has apparently realized that car sharing can be lucrative when done right, so this week Hertz nixed the old program and replaced it with Hertz on Demand , a carsharing service on steroids

Whitebark pine ( Pinus albicaulis ) are at risk of extinction due to climate change and invasive species, the U.S.

This article is specifically geared to my PR industry readers. I have a question: do you use CisionPoint ?

A press release will never beat a good conversation.

A new online service takes your simple actions--checking in from a train, lowering your electricity bill--and monetizes them through corporate partners. Now you can give money just by being good. So your brand already gives millions of dollars to charity each year, but gets little recognition for it

Sony's not being held back by its recent woes. Instead, it's taking its new cloud-based music system mobile for the first time

Is that little "neighborhood" group funded by the Koch brothers?

The gamification trend--and American laziness--has reached its absolute nadir. Every empire has its moments of decadence before its ultimate collapse. Those denizens of Easter Island cut down every last tree, ruining themselves

Kitty and Lala are Chinese photographers and bloggers introducing playful, modern angles into fuddy-duddy Chinese wedding photos. Now they're part of Intel 's global campaign to promo its new-gen Core 2 CPUs

Someone at Amazon must have read our post about how Apple spun the white iPhone 4 fail into a PR win , because it's making a game attempt at turning its Lady Gaga blunder around. The company is relaunching its Lady Gaga offer (99 cents for her new album, plus a free upgrade to 20 GB of cloud music storage on its servers), noting "this time we're ready." Earlier this week, a crush of Gaga fans jumping on the deal crashed the company's servers, creating hours-long download times and leading commenters to publicly flog Amazon via the comments section on the Gaga's Born This Way album page--creating exactly the opposite of the goodwill it was going for.

A survey from PBS has revealed something pretty staggering for a $500-plus next-gen computing device: 70% of parents are happy to hand the iPad to their kids, and download child-friendly apps for the rugrats. A new PBS survey has 70% of parents reporting that they allow their kids to use their iPad

Netflix and Hulu should probably be paying attention. HBO's lone-cowboy strategy might be brilliant. HBO Go , the app from HBO that gives streaming access to 1,400 titles (including the big ones--The Sopranos, True Blood, and so on) hit 1 million downloads in just a week

Online coupon database not only saves shoppers money, but also gives cash back for every purchase made. As we process applications for the 2011 Inc.

You may have thought about blogging but then asked yourself, "What would I write about?" "Who would read it?" Or, "Is this the best use of my time?" If you're a business owner who already wears a hundred hats, the latter may be what keeps you from starting.

As states scramble to understand new educational standards, Gates eyes an opening for video games. Around the country, a new career-minded education standard is slowly edging out the old academic focus on Lord Of the Flies book summaries and five-paragraph essays. So far 42 states have pledged to adopt the (coercively) voluntary standards championed by President Obama, the National Governors Association, and billionaire education crusader, Bill Gates