Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Keep your eyes open for these red flags; they could make a partnership go off the rails. For a business to succeed , you may need to look to partnerships in order to grow.

If you think that PR is just about the press mention, think again. A great media campaign can actually make you money.

[ Editors' note: The following is an excerpt from theoretical physicist Lawrence M. Krauss's new book, A Universe from Nothing : Why There Is Something Rather Than Nothing (Free Press, 2012). ] [More]

The first few minutes of a pitch meeting are crucial. So how are you spending them? And how is the other person reacting?

Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.

What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its grants to Planned Parenthood for breast cancer exams , claiming that it doesn't permit funding to organizations under investigation by Congress.

Quadrocopter Swarms Go Tiny If you're a fan of This Week In Bots you'll be exquisitely familiar with quadropters--the technology is blooming right now because the battery, motor, and control technology is ubiquitous and the stable flight platform offered by the design promises so much for the future of aerial robotics.

Quadrocopter Swarms Go Tiny If you're a fan of This Week In Bots you'll be exquisitely familiar with quadropters--the technology is blooming right now because the battery, motor, and control technology is ubiquitous and the stable flight platform offered by the design promises so much for the future of aerial robotics. That's why we've seen them dance, perform ridiculous aerobatics , and even build things .

MasterCard has revealed it's finally pushing the EMV system (aka chip-and-PIN) across its U.S. credit card infrastructure. Developed well over 15 years ago, the technology is ubiquitous in Europe to the extent some card readers have issues with visiting American tourists' old-fashioned plastic.

Silicon Valley appears to be the world's greatest meritocracy. Unless you're a female entrepreneur trying to raise venture funding. In my last two articles, I discussed why, based on my research on immigrant entrepreneurs, I believed that Silicon Valley was the world’s greatest meritocracy.

For the entrepreneur, creative capital can be the catalyst to compel investors to sign on earlier in the start-up process. In 2006, after designing products and brands for other companies for 12 years under ASTRO Studios (my design firm), I teamed up with some outstanding business partners and spun-off a separate, product producing, direct-to-consumer brand of premium video gaming products called ASTRO Gaming

Andrew Mason dishes on both the company's big financial goof & its successful email strategy. Groupon CEO Andrew Mason has admitted that the daily-deal start-up made a "bush-league mistake" in misstating its revenues before it went public late last year

Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. One of the best ways to drive business is to become an expert or thought leader in your field online.

Bats have an image problem.

With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.