Editor's Note: The following is an excerpt from the new book Demand Better! Revive Our Broken Health Care System (Second River Healthcare Press, March 2011) by Sanjaya Kumar, chief medical officer at Quantros, and David B. Nash, dean of the Jefferson School of Population Health at Thomas Jefferson University. In the following chapter they explore the striking dearth of data and persistent uncertainty that clinicians often face when having to make decisions
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Feed SubscriptionMIND Reviews: Moonwalking With Einstein
Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer. Penguin Press, 2011 [More]
Read More »Did OS X Lion Scare Off Apple’s OS X Architect Bertrand Serlet?
Apple today announced that Bertrand Serlet, its senior vice president of Mac® Software Engineering, will be leaving the company after 14 years.
Read More »Nokia Leads Ride Pimping Initiative With Apps, Smartphones, NFC, Wireless Charging
Nokia and a long list of car and consumer electronics firms just agreed to form the Car Connectivity Consortium--a global effort to harmonize the electronic magic that will power your future car, and which would fill K.I.T.T. with envy. [Ed: And Kit] According to the press release, the newly minted Car Connectivity Consortium is an "open alliance focusing on cross industry contribution" that will release its first specification "within the next few months" with some of the "first commercial products" due later this year
Read More »Welcome to the Anthropocene: The Human-Powered, Fossil Fuel-Driven Era
Back when I was a kid, I sometimes daydreamed about traveling back in time to the exotic Age of Dinosaurs in order to liven up what I thought was a relatively plain and insignificant existence in suburban Connecticut. It's easy to overlook the exceptional qualities of a familiar setting in this way unless someone calls attention to them. That's what has happened recently with our present-day position on the geologic time scale, thanks to a trendy new title
Read More »12 Memorable Event Marketing Campaigns
Bravia color-blasts San Francisco's streets. When announcing its new line of TVs, Sony enlisted Fallon, an agency based in London.
Read More »Pepsi CEO Indra Nooyi’s Lame Talk Underscores TED’s Awkward Adventures in Advertising
You've heard about the lovely and amazing , now let's hear about the duds of TED. “Only 5% of TED Talks have been given by CEOs,” Pepsi chief Indra Nooyi observed from the stage at TED, before going on to demonstrate why. Her bland recitation of the accomplishments of Pepsi Refresh , a decent, though hardly groundbreaking corporate social responsibility program, had some attendees wondering if it was a paid product placement.
Read More »5 Start-ups Bubbling Up At TED
While the main stage talks are the intellectual core of the TED experience, they're far from the only thing going on. As one might expect from a community thick with ideas and inspiration, there is an immense undercurrent of entrepreneurial excitement and activity that runs through the event.
Read More »7 ‘health’ foods that really aren’t
Sometimes food manufacturers are to blame, hiding hefty calorie counts in tiny type. Other times, our own misconceptions about nutrition lead us to make unwise choices. Here's the scoop on seven overrated foods with a healthy reputation they don't necessarily deserve
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