As technology generates more transparency, consumers will hold businesses to higher standards, with no room for flimflammery or deceit. Being proactively trustworthy requires you to watch out for your customer’s interest even when your customer isn’t paying attention. This past Christmas season Amazon stole business from brick-and-mortar retailers with its free Price Check app for iPhone and Android.
Read More »Tag Archives: price
Feed Subscription4 Rules for Better Marketing
Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.
Read More »Zappos Accounts Hacked, Netflix Investors File Class Action Suit, Facebook Planning May IPO?
Breaking news from your editors at Fast Company, with updates all day. Facebook Planning May IPO?
Read More »Make the Sale Without Cutting Your Price
This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars
Read More »Caribbean Sea|: 9 days for the price of 7 aboard the beautiful and luxury crewed sailing yacht, THIS IS US, in the Caribbean this winter
Charter this beautiful high performance, stylish and comfortable sailing yacht, THIS IS US, accommodating up to 8 guests in 4 cabins, this winter in the Caribbean and enjoy 9 days for the price of 7. Now only 64,000 euros.
Read More »The New York Times’s Nick Kristof On Journalism In A Digital World And The Age Of Activism
Nicholas Kristof has been writing for The New York Times for more than a quarter century and has appeared on that paper's op-ed page since 2001, often penning articles about the struggles of people in distant parts of the world.
Read More »Boards: Why Bother With One?
A group of advisors can be extraordinarily useful. Tricks to make sure yours is
Read More »Boards: Why Bother With One?
A group of advisors can be extraordinarily useful. Tricks to make sure yours is. The first of a three-part series
Read More »Boards: Why Bother With One?
A group of advisors can be extraordinarily useful. Tricks to make sure yours is
Read More »Boards: Why Bother With One?
A group of advisors can be extraordinarily useful. Tricks to make sure yours is.
Read More »You’re Not Making Enough Mistakes
Many of today's best companies arose out of lucky mistakes.
Read More »You’re Not Making Enough Mistakes
Many of today's best companies arose out of lucky mistakes. That's why fear of being wrong is the biggest mistake of all. If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from someone's brilliant mistake.
Read More »Yahoo Autos Partners With TrueCar, Brings Transparency To Car Buying
Want to know which buyers are getting a great deal--and, who's getting stiffed?
Read More »10 Dumbest Business Moves of 2011
The final vote is in! The committee has worked its way through an amazingly large group of entrees and come up with the Top (Bottom?) 10.
Read More »The Best Way to Become an Expert
How to get to the point where you always know what you're talking about. I shared ways to get your ideas out into the world in two recent posts, 5 Ways to Be Known as a Groundbreaking Thinker and How Groundbreaking Thinkers Spread Their Ideas . I left out one key element, though: You really need to be an expert before you can have groundbreaking ideas.
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