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The Only Lasting Competitive Advantage Is Extreme Trust

As technology generates more transparency, consumers will hold businesses to higher standards, with no room for flimflammery or deceit. Being proactively trustworthy requires you to watch out for your customer’s interest even when your customer isn’t paying attention. This past Christmas season Amazon stole business from brick-and-mortar retailers with its free Price Check app for iPhone and Android.

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4 Rules for Better Marketing

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

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Make the Sale Without Cutting Your Price

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars

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Caribbean Sea|: 9 days for the price of 7 aboard the beautiful and luxury crewed sailing yacht, THIS IS US, in the Caribbean this winter

Charter this beautiful high performance, stylish and comfortable sailing yacht, THIS IS US, accommodating up to 8 guests in 4 cabins, this winter in the Caribbean and enjoy 9 days for the price of 7. Now only 64,000 euros.

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Boards: Why Bother With One?

A group of advisors can be extraordinarily useful. Tricks to make sure yours is. The first of a three-part series

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You’re Not Making Enough Mistakes

Many of today's best companies arose out of lucky mistakes. That's why fear of being wrong is the biggest mistake of all. If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from someone's brilliant mistake.

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10 Dumbest Business Moves of 2011

The final vote is in! The committee has worked its way through an amazingly large group of entrees and come up with the Top (Bottom?) 10.

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The Best Way to Become an Expert

How to get to the point where you always know what you're talking about. I shared ways to get your ideas out into the world in two recent posts, 5 Ways to Be Known as a Groundbreaking Thinker and How Groundbreaking Thinkers Spread Their Ideas . I left out one key element, though: You really need to be an expert before you can have groundbreaking ideas.

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