Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender. It's actually a commercial for Blendtec -- a company most viewers had probably never heard of. But with the viral clip, Blendtec let social networking spread its name and message rather than paying for a mass advertising campaign.

You've probably never had a burning sensation to tell your friends you just checked in to an STD clinic.