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Don’t Discount: Here’s Why

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. As business owners, we are often tempted to discount our product or service, thinking it will somehow win us customers and drive growth.

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Steve Grubbs: The Way I Work

Steve Grubbs, 47, started his career in politics, before parlaying his campaign experience into two businesses in the late '90s.

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The Candy Man

Rob Auerbach, founder of Louisville-based Candyrific, knows what kids want. Rob Auerbach knows what kids want. Candyrific, his Louisville-based company, manufactures sweets in attention-grabbing packages that often feature plastic cartoon characters, battery-operated fans, flashing lights, or other doodads.

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Build a Website That Inspires Trust

Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.

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Fast Growth for Healthy Snacks

Inc. 5000 applicant Snikiddy, founded by Mary Schulman and her mother, is finding success in the health food market with its snacks

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How to Avoid Confrontation… and Still Succeed

Conflicts rarely end well, so it's natural to want to avoid them. But you can't hide from them forever. For every hard-nosed, coldly logical businessperson there are hundreds of entrepreneurs just like us: Worried about how others perceive us and avoiding confrontation at all cost

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Luxury Outhouse for Dogs: PetLawn

Two Chapman University sophomores are working to improve dog and owner relationships everywhere--with a simple patch of fake grass. Dylan Balsz and Tilden Smith had a simple vision: take a product, make it better and sell it for cheaper.

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Innovating the Dress Shirt: Ministry of Supply

Several MIT students have engineered apparel that makes sweating through your dress shirt a thing of the past. Yellow stains on dress shirts from prespiration is a nightmare for every professional working today.

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Vote Now! America’s Coolest College Start-Up

See each honoree give their best elevator pitch! Learn more about the founders. Bone up on the products and services. Click 'like' to vote your favorites to the featured spot! Company Videos, ranked by “Likes” Click company name to play video

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Happy Customers Are Your Best Sales Tool

Use these 4 smart tricks to create and share customer testimonials. Nothing sells your product or service better than a passionate customer. Strong customer testimonials break the ice with prospects on the fence.

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