The FDA has rejected three prescription diet pills in the last three years, raising questions of whether any weight loss drug can win approval in the U.S. Despite the latest rejections, all three drugmakers are resubmitting their products for a second review.
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Feed SubscriptionWith Connect, Getty Images Leaps Into The 21st Century
Getty Images is getting with the 21st century today. With its new Connect system, Getty is making it easier for web publishers and certain platforms like blogging tools to embed Getty's image products in their online publications than it may have been before. This is clever, definitely designed to boost revenues, and probably overdue
Read More »Brand vs. Branding: When Less is More
When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.
Read More »What You’re Not Doing to Maximize Profit (But Should Be)
If you dont know which products create the most value for your business, youre probably missing out on key growth opportunities. Using product profitability or bottom line value creation to help determine the appropriate marketing mix is one of the more difficult metrics for management teams to accurately measure.
Read More »Video: "Brazilian Blowout" maker concedes health risks
The maker of a popular line of Brazilian Blowout hair straightening products settled a lawsuit that it misled consumers about the presence of formaldehyde in the products. Bill Whitaker reports on the latest details.
Read More »What Drives Customer Loyalty Now?
It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.
Read More »Does This Ultrabook Make Me Look Fat? CES 2012 And The Tyranny Of Thin
If 2012's CES gadget fest has a theme already it's "thin, thinner, thinnest." But in the endless quest for skinny devices, what gets left out?
Read More »Pleasing the Socially Conscious Consumer
A shift in Gen Y customers' expectations mean businesses need to do more than just make money. Or does it
Read More »Cigarette Additives Increase Toxicity, According to External Analysis
image courtesy of Wikimedia Commons/Opa Cigarette maker Philip Morris spent years studying whether additives, such as menthol, added to the toxicity of their smokes . And several published studies conducted by the company have claimed that the additives had no impact on the danger of their products
Read More »5 Ways to Improve Customer Retention
Building these steps into your operations will help you to significantly improve customer retention and create significant value for your business. We hate to sound like a broken record, but we can't say it enough—developing loyal customers is the most important thing you can do for your business
Read More »How to Make a Trade Show Profitable
If youre going to spend thousands of dollars for a trade show booth, get your moneys worth.
Read More »The Apple Store’s Secret Sauce
Per square foot, Apple outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Ask a seasoned entrepreneur how to increase sales and you'll likely hear such terms as up-sell and cross-sell
Read More »How to Perfect Product Positioning
Want to be known for the lowest prices?
Read More »Tale of a Doomed Sales Call
Jewelry wholesale founder Vanessa Merit Nornberg has no patience for unprepared salespeople who waste her time--and theirs. Don't make the same mistake as Gina. "Metal Mafia, this is Vanessa
Read More »Break Into the Big Boxes
Do you dream of seeing your products line the shelves at big box stores or major retailers?
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