Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

My first entrepreneurial venture was Your Career Is An Extreme Sport, a career-advice book I wrote in 2007. In addition to reporting and writing the book, I was pretty much solely responsible for promotion, marketing and sales. (The publisher handled distribution.) I did just about everything wrong that time around.

The party line on piracy is that it's bad for business. But what to make of the case of "Go the Fuck to Sleep," the "children's book for adults" whose viral-pirate PDF launched the book to the number-one spot on Amazon.com a month before its release? Something remarkable happened today.