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Editor's note: The following is an excerpt from the new book, Subliminal: How Your Unconscious Mind Rules Your Behavior , by Leonard Mlodinow. Copyright

Mark Coker of Smashwords became the leader of indie e-book writers--including some with dirty minds--in a fight against censorship and PayPal. He also has strong feelings about the DOJ's e-book pricing lawsuit.

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Some people get lucky. They wind up on shows like "Shark Tank" and even if they lose, their half hour of fame is enough to launch them into the spotlight and off they go

Amazon's gearing up a Brazilian launch for the Kindle this summer. Their strategy? Sell their product for far cheaper than the local competition, take a hit in import duties, and watch the profits roll in.

Breaking news from your editors at Fast Company, with updates all day.

Despite the recent surge in self-publishing, traditional publishers and small to mid-size publishing houses are still going to be around. Not every business owner can self-publish , nor does every one choose to

Most attribute the runaway success of Amazon's Kindle to the E Ink technology that makes it so readable. But if that were true, why didn't Sony's Librie, which used the same technology and was launched three years earlier in the vibrant Japanese book market, succeed? The true explanation of the Kindle's triumph is something far less obvious--the behind-the-screen elements that make up a product's backstory

John Vechey, a college dropout, turned his passion for video games into a company called PopCap, which was sold this summer for about $750 million. But for Vechey, the process of selling was hardly just fun and games. Fourteen years ago, John Vechey dropped out of college to build a video game—but ended up building a video game empire.

The iPad magazine looks gorgeous and works about as well as Zite, Flipboard, et. al. It even understands if you're not into AOL content.

Photograph by Douglas Sonders How Angela James, head of Harlequin's new romance e-book imprint, has forged a novel business model in paperless publishing. H ere are some things you may not have known about the $1 billion business that is romance publishing today: Divorced women read far fewer romance novels than single and married women do. Romance readers buy in volume and velocity, making them optimal digital readers

%excerpt% Read this article: The Evangelist Behind Seth Godin’s Speedy Publishing

Jason Baptiste is nothing if not confident . "We're sitting between two huge shifts," he told the audience at TechStars's Demo Day on April 11. "The shift in the media industry from print to digital, and the shift in the entire computing industry from point-and-click to touch-enabled devices

We all know the people who collect Coke everything--shirts, fridge magnets, art. The company has a remarkable history of iconic ads. And now the ultimate Coke fiend can own that rich history in an app and a gorgeous book that goes for $650--or roughly the cost of 464 twenty-ouncers

This article is the final part of an 8 part series. Read part 7 to learn how to find your economic sweet spot

A public digital forum in every book is the Dutch startup Openmargin's aim. It even thinks it can make money at it.