Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Use these quick and easy rules to make sure your customers keep coming back for more. It's easier to sell to existing customers than to acquire new ones, so it's good sense to keep the customers you've already got. Here are some simple rules to ensure that customers continue to come back for more

After achieving meteoric success with his buy-one-give-one model of shoe retailing, the Toms founder is reflecting on what other businesses can do to give back--and even giving back a little more himself.