New media consultant Alex Torpey utilized social media to win the Mayoral Race in his New Jersey town. When Barack Obama was running for office in his memorable 2008 campaign, one of the many ways he captivated America was through social networking. He recognized that an online movement could influence offline behavior in politics
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Feed SubscriptionAnalyzing The Faces Of Republican Candidates
Commentators continue to guess at whether GOP candidates at the June 13 debate in New Hampshire will live up to their promises. But their faces never lie. Sensory Logic's Dan Hill analyzes their expressions for Fast Company to reveal what traditional pundits can't
Read More »Nintendo’s Wii U Is Flashy–But Its Competitors May Be Flashier
Nintendo's Wii U device promises to truly reinvent the console-gaming scene. But rivals Apple and Sony are hot on its heels, promising similar, if not better, touchscreen innovations that will be on the market sooner. A look at the contenders for consoles of the future
Read More »LinkedIn’s Big Trouble In Social China
A number of sites would love to lay claim to the title "the LinkedIn of China." Especially LinkedIn itself.
Read More »Robert Falcon Scott’s South Polar Journey: In His Own Words [Recordings]
For a limited time, "Greater Glory: Why Scott Let Amundsen Win the Race to the Pole" , a feature from the June issue of Scientific American is being made available for fans of Scientific American's page on Facebook. Read it now or become a fan
Read More »Your Toyota Would Like To Friend You Now
Toyota is working on a social networking service--with Microsoft's help--so that drivers can interact with their cars. Imagine if KITT had a Twitter account. Toyota's working on a new feature called "Toyota Friend," part of a private social network that connects you--with Microsoft 's help--to your car.
Read More »Visa Is Making The E-Wallet Real
We've heard a lot about the notion of a digital wallet, but the tech itself seems slow to arrive. Now one credit giant is changing all that. We've heard a lot about the notion of a digital wallet , but the tech itself seems slow to arrive apart from one or two regional experiments, and the promise of more exciting tech in the future
Read More »The Story Behind The Story Of Cars 2
How Pixar's John Lasseter dug into the cutting-room-floor scrap heap of the first Cars movie to come up with the idea for the new film. Creative people know that no idea that gets cut from a project ever goes in the trash can
Read More »Face The Nation: How Sensory Logic Sees Secrets In Candidates’ Mugs
The likely Republican candidates might not be saying much about their candidacies just yet. But, as the saying goes, the medium is the message
Read More »Replacing batteries may become a thing of the past, thanks to ‘soft generators’
Battery technology hasn't kept pace with advancements in portable electronics, but the race is on to fix this.
Read More »Are Facebook and Twitter the Best Ways for Brands to Reach Consumers?
Advertising dollars are moving to Facebook because of its targeting capabilities. But what if there was an even better way for brands to reach their desired audiences? The big meme in advertising today is that brands are gradually moving to Facebook, because on Facebook, you can find the specific audience you want to advertise to
Read More »AT&T and T-Mobile: All About the iPhone 4G in 2012?
AT&T's deal to buy T-Mobile USA has already caused plenty of discussion.
Read More »Researchers Produce Gasoline-Like Fuel Directly From Switchgrass, Corn Stalks
A big breakthrough in the race for better biofuels was announced this week from the U.S. Department of Energy, where the department's BioEnergy Science Center figured out how to produce isobutanol, a gasoline-like fuel, directly from cellulose (i.e. corn stalks and switchgrass).
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