Agencies: if you really want to emulate a tech startup, create utility, put skin in the game and ask, What Would Edison Do? The “Why ad agencies should act more like tech startups” meme has been making the rounds for some time in the form of provocative tweets, panel discussions and blog posts . The conversation tends to focus on social media strategy and incorporating tech talent into creative teams.
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Feed Subscription‘Galileo Movement’ Fuels Climate Change Divide in Australia
A new group challenging the general consensus on climate science is getting significant air time in Australia, where uproar over a proposed carbon tax may topple the country's minority government. Launched in February, the Galileo Movement is getting much of its lift from its influential "patron," conservative radio personality Alan Jones, one of the most popular broadcasters in Australia, who has touted the effort on his daily morning show. [More]
Read More »Novel Ideas For Indie Bookstores
Bookstores won't die, but business models are changing.
Read More »Can The U.S. Break China’s Stranglehold On Rare Earth Metals?
These elements are the building blocks of a modern society, and China has all of them. Until now
Read More »Riot Rebuild: The U.K’s Post-Riot Urban Intervention
In the aftermath of the riots, a couple of noble London architects are injecting some guerrilla design into the cleanup process, and helping those who can't rebuild. The U.K. riots of the past week have done incalculable damage to businesses and homes.
Read More »How The BBC Is Quietly, Confidently Shaping The Future Of TV
This morning the BBC launched a whole new version of its iPlayer app, destined for connected TVs that sport a Net connection. In essence this means the BBC has taken its TV content online, added on-demand features, advanced search powers, playability on multiple platforms both mobile and static, and then fed all of its lessons back into an app...for TVs.
Read More »Secrets To A Successful Fake Twitter Character
With a quarter of a million followers between them, the men and women behind a few of the better faux accounts show us how to create and maintain successful, character-driven Twitter feeds. All kinds of quippy characters populate my Twitter feed. There are the "newsies" intent on dishing out the latest info nuggets, the "media-obsessives" grappling with the state of our industry, those snark-laced counter-punchers I'll call "quipsters," and the "newbies" who, with only a handful of followers, are just beginning to find their way.
Read More »Kinect Hacked For 3-D Scanning Of Archaeology Site
University of California, San Diego students will be going to Jordan soon to take part in an archaeological dig that's decidely futuristic: As they uncover artifacts and structures in the soil, they'll be using high-quality 3-D scanning to record accurate positional details--rich data that could be incredibly useful in the future. Instead of using expensive and complex imaging systems like LIDAR, however, the team will use a hacked Microsoft Kinect to do the job for them
Read More »Why You Should Stop Worrying And Learn To Love The Smart Grid
There was one recent positive survey, but test after test has found that people aren't so psyched when smart meters arrive in their home. They may not have a choice. There are actually two electrical grids being built in the U.S
Read More »With Scavenged Power And Data Furnaces, Finding Energy In Waste
Not all inventions need to involve new discoveries. Two new projects--one which draws power from the air, one which uses heat from servers--show that we can hack our way out of wasteful systems. Fresh research from a couple of different quarters suggests that waste isn't really waste, and that innovators don't need to discover new materials or unknown principles in order to innovate.
Read More »Why Neuromusic Will Never Be As Catchy As Katy Perry
Neuroscientists have found how brainwaves can predict hit songs, but listen (below) to actual music made from neuro feedback, and you'll understand why experts think the pop charts will remain mindless for decades to come.
Read More »Buildings And Vehicles That Pulse With "Blood"
How would you feel if parts of your home, your car, or the airliner you were flying in had blood flowing in artificial veins and arteries? Nicely chilled is the answer
Read More »PayCloud Does Wireless Loyalty Cards Without The NFC
The payments space is evolving quickly, and lots of NFC-enabled schemes are brewing, but SparkBase has leaped ahead and is launching a wireless store loyalty card scheme that works using existing tech.
Read More »9 Reasons It Pays to Imitate
Rather than get stuck trying to come up with the next great innovation, consider these nine reasons why you might be better off imitating and improving upon an existing idea.
Read More »Inc. Live: Brian Wong, Founder of Kiip.me
He is the founder of Kiip.me, a rewards network and the youngest person to receive funding by a venture capital firm. Advertisement: Helping the first responders respond 25% faster in the City of Madrid.
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