Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Marketing isn't only about what you're pitching, but also about how you deliver the message. We've asked a slate of successful young entrepreneurs what not to do.

There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers.

(PhysOrg.com) -- A wide range of phenomena depend on ice – specifically, phase transitions during ice crystal surface melting. In this transition, which occurs near the melting point, the ice surface morphs into what is known as a quasi-liquid layer (QLL) – a thin layer of ice grains where the water molecules are not in rigid solid structure, yet not in the random order of liquid.

When is the right time to walk away from a project or job? And what about all your fears of leaving? We continue our Leadership Hall of Fame series , a year-long look at the top business books and authors, with an excerpt from The 4-Hour Workweek (2007) by Tim Ferriss .

We all have them. Those customers that swoops in, squawk loudly, and dump all over everything

Quadrocopters Landing On Quadrocopters ... And So On Ad-Infinitum We know quadrocopters are maneuverable in extremis, and we know that they can move in ever-smarter aerial ballets with other units, flying in unison...but the team at UPenn's GRASP Lab has pulled off something rather amazing: They've designed a way for a smaller quadrocopter to land on a bigger one--which will act as a flying landing pad of sorts.

Group messaging is all the rage right now. Kik and GroupMe are making headlines across the blogosphere; Facebook scooped up Beluga not long ago; and tons of other startups, from BrightKite to TextPlus to Fast Society, are looking to capture part of the market for themselves

As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here, Droga5 copywriter Adam Noel and art director Jon Kubik discuss the Jay-Z Decoded campaign, which just took home the Outdoor Grand Prix at the Cannes Lions

This year's Random Hacks of Kindness at Google HQ brought together programmers who tackled simple apps for crisis management, waste reduction, and neighborhood sharing.

%excerpt% Read the original: How to Self-Publish Your Book

Magnetic Random Access Memories (MRAM) are the most important new modules on the market of computer storage devices.