Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

In general, manufacturers have little reason to, say, swap out incandescent lightbulbs for CFLs in their factories unless there is some sort of financial incentive. There is no bigger incentive than having one of your main customers--in this case, the world's largest consumer product manufacturer Procter & Gamble--ask you to shape up or get out

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No, you don't have to tell me, because I know what you're about to say: your new product is brilliant. It's a game-changer. Problem is, you need a killer logo.

The article " Food Fight " in the April issue details Roger Beachy's involvement in the birth of genetic engineering of food crops, how he went on to become an avid defender of the new technology and how these beliefs will shape his tenure at the agriculture department's newly formed National Institute of Food and Agriculture. Here he answers four more questions for readers about his own background and agriculture in the developing world. How did your Amish background shape your interest in agriculture

When Mike Sprouse , Chief Marketing Officer at for one of the largest, privately-owned internet marketing companies in the world, Epic Media Group , agreed to be on my broadcast today, I immediately jumped at the opportunity to ask him a few marketing and branding questions. Mike is also the author of The Greatness Gap , which details personal strategies to maximize your professional career. If you have questions for Mike related to finding your passion, marketing your business or how to give back to our global community, call into the show today , April 18th at 2pm ET or send me an email ! Mike, you’ve worked in the corporate arena for most of your career, and yet you refer to yourself as entrepreneurial.

Richard Miller has had one of the toughest jobs in higher education. The Olin Foundation tapped him a dozen years ago to create an engineering college on a hilltop in the Boston suburb of Needham.

Opinion: Leader at Augusta only 21, but he's already tied for third at three of last five majors.

Imagine if, after the next Deepwater-esque oil spill, we simply deployed a fleet of inflatable sailboats, equipped with oil-sucking booms, that would autonomously sail to the spill and soak up the oil. Or, if we need accurate data about radiation in the water outside another power plant approaching meltdown, we just sent in our fleet of boats, because we don't feel bad about submitting our robot slaves to radiation.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.

Yes, says Stanford. We're not so sure. A Stanford study shows that after cutting down a virtual reality tree, people are more likely to conserve paper

Scientists at CalTech are perfecting a technique that converts water, air, and sunlight into different kinds of fuel that could power everything from car engines to fuel cells in cell phones. It sounds almost too good to be true, from an environmental stand-point.

The social network is hoping hardware companies will take a page from the software open source movement and collaborate to spur innovation. They might be disappointed. Facebook didn’t spend eighteen months and tens of millions of dollars developing more powerful--and more energy efficient--data centers and servers so that it could go into the hardware business

A new study from the John Muir Trust--not the sorts who would attack wind farms just for the fun of it--debunks five important industry claims. As interest in renewable energy grows, wind power companies are rushing to build giant installations; it sometimes seems that a new "biggest wind farm ever" arrives every month (the most recent one is in Germany, to replace all their scary nuclear power). But wind farms of all sizes may not produce as much energy as advertised, according to a new report ( PDF ) from the John Muir Trust.

Yesterday we heard about the Open Compute Project. Facebook's director of hardware design, Frank Frankovsky, tells us about part two of the social network’s plan to spur suppliers to build the products it needs.

Intel's investing in the student tablet company, and will be taking over hardware operations. What's next?