Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

1. AOL is expected to lay off between 400 and 500 people in the U.S. today (about 8-10% of its staff), as part of its push to make itself more profitable

The long national nightmare is coming to an end, Apple-istas. The white iPhone 4 will finally be available in a matter of just a few weeks

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JR, the graffiti-artist-turned-photographer-turned-global-phenomenon, talks to Fast Company about embarking on his global TED project, which encourages citizen artists to document and display the faces of their own communities. Last fall, the French street artist JR , known for his haunting, massive posters of the faces of ordinary people, won the 2011 TED Prize

Toyota announced this week that the Prius, the first (and perhaps most beloved) mass-produced hybrid vehicle, passed 3 million sales worldwide in February. This isn't just a boon for Toyota; it's a big deal for the entire car industry.

An enterprising team of animators has hacked Microsoft 's Kinect sensor suite to do something tangibly amazing: They're using the cheap hardware as a motion-replication system to power CGI characters.

Ontario, Canada is in the midst of a solar boom. The province contains the largest operational solar facility in the world--a 97 megawatt behemoth built by First Solar--and has contracts for over 1,400 more megawatts of solar power ready to be built.

IBM announced the first batch of cities this week awarded grants as part of the company's three-year, $50 million Smarter Cities Challenge . The recipients --including New Orleans, Newark, Rio de Janeiro, and Jakarta--are diverse, to say the least. So how did they end up with IBM's attention, and what happens now?

TED is one of the world's most important meeting of amazing minds and, consequently, tends to produce its fair share of insights. What makes the event unique is that it is completely polymath, bringing together people from every discipline under the sun

With TetherGPS, "getting lost in a book" will never mean the same thing again. A new app on the Android Market could turn your Nook Color into a GPS unit. TetherGPS is a newly launched app (it runs $2.99, but there's a free "lite" version) that turns devices you thought were condemned to a nomadic, GPS-less existence into street-smart, location-aware tablets.

They helm the kitchens at some of the finest restaurants in the world and have a gaggle of Michelin stars among them. But what do chefs make when they come home late, tired, and starving, and they simply want to get a meal on the table in 10 minutes or less? Hint: Foam is not involved.

Consider this a warning: the theory I’m about to describe is likely to boil untold liters of blood and prompt mountains of angry fists to clench in revolt. It’s the best--the kindest--of you out there likely to get the most upset, too. I’d like to think of myself as being in that category, at least, and these are the types of visceral, illogical reactions I admittedly experienced in my initial reading of this theory.

The United Nations' Office for the Coordination of Humanitarian Affairs has teamed up with a coalition of Google Maps-savvy computer security, journalism, NGO and humanitarian experts to find out exactly what's happening in Libya. The challenge: stopping the map from being used for military intelligence purposes.

Giants Merrill Lynch and Goldman Sachs dominate the metropolis. But is there now room for entrepreneurs? The Hong Kong social enterprise scene is just getting going --and so is the startup movement

%excerpt% Original post: How to Market Your Business at SXSW Interactive