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Trust Me: Here’s Why Brands Sell Trust, Subconsciously

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.

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Seventh Generation Introduces Eco-Friendly Laundry Detergent Containers

When one product becomes more eco-friendly, benefits abound throughout the supply chain. Must a bottle be made of plastic? This fall, Seventh Generation began a new path: Its Natural 4X Laundry Detergent is shipping in recycled (and recyclable) bottles made of cardboard, manufactured by Ecologic Brands.

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Lagos Be Unlimited [Video]

Special Issue: Cities The city is a solution to the problems of our age, and this week, we present it in the true urban spirit: best ideas forward

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Pop Star/Physicist Sees Wonders of the Universe Here on Earth [Video]

Ask someone where they are from and most likely they will tell you their hometown, perhaps even a specific neighborhood. Put the same question to physicist Brian Cox and you get an entirely different response--one that involves the recycling of atoms brought together from the far reaches of the universe. Cox likes to remind people that every atom of their body used to be part of something else, and will become part of something new in the end.

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Sell on Value, Not on Price

Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers.

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