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The rental car agencies new car sharing business hits Zipcar where it hurts: cheaper prices and electric cars. Hertz has offered a Zipcar-like carsharing service for years, but you probably didn't notice--the service charged an annual fee, came with many of the hidden cost associated with standard car rentals, and was only available in limited locations. But the company has apparently realized that car sharing can be lucrative when done right, so this week Hertz nixed the old program and replaced it with Hertz on Demand , a carsharing service on steroids

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