Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

What every business owner needs to know about protecting valuable intellectual property. I am often asked do I need a trademark for my slogan? Can I patent my idea

Last year, the NBA banned start-up APL's innovative basketball shoes and sales took off. Now what? One afternoon last October , Adam Goldston met with his twin brother, Ryan, in their company's Beverly Hills, California offices to draw up marketing plans.

By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. When you think of Apple (AAPL) and Research in Motion (RIMM), it’s probably as mismatched competitors.

%excerpt% Read more here: Why Brainstorming Sucks—and How to Fix It

What's one way to get people to pay to see you demo your product? Host a user conference. Recently Salesforce.com hosted their 9th annual Dreamforce event.

"It's not TV," as they famous slogan says. "It's HBO." Yet you can't access HBO without TV.

When Glen Blickenstaff was brought on as CEO of the Iron Door Company, the business was on its last legs. Today, its one of the fastest-growing sellers of consumer goods in the country. Heres how he worked his magic.

In the high-stakes corporate tort system, an elite squad of legal eagles handle lawsuits dealing with "World of Warcraft," "FarmVille," and others in the big business of video games. These are their stories. Some lawyers deal with corporate torts

For its fall lineup, Japanese electronics giant Sharp is rolling out a pair of 70-inch TV models: the Aquos LC-70LE735U and the Elite PRO-70X5FD.

Experts imagine future prospects for two once-prosperous brands //Our Panel REBOOT CEO Mark Thomann, CEO of River West Brands BRAND CONSULTANT Josh Feldmeth, CEO of Interbrand New York AD MAN Huw Griffith, CEO of M&C Saatchi North America Studebaker Founded in 1852, it began making gasoline cars in 1904 and ceased production in 1966. Geocities In 1994, it was one of the first free sites to build and host a website.

President Obama is expected, without delay, to sign into law the first large-scale reform to U.S. patent laws in 60 years

What you need to know to increase the value of your business for a financial buyer Have you ever wondered what a business like yours would sell for? It's a fair question, but focusing on your valuation is a little bit like a hypertensive person focusing on his or her blood pressure report

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track. There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of decisions website owners make are based on faith rather than data

Why isn't a product line catching on? Your company may be offering too much.

If your franchiser declares bankruptcy, it might not be the end of the line for your business. Here are some tips to give you some ideas about what to do next. Bill Burris , owner of Rent Your Boxes in Washington, D.C., a franchise that rents and delivers heavy-duty moving boxes, got the bad news in an e-mail.