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Yelp, the user-generated review site based in San Francisco, priced shares of its IPO between $12 and $14, and seeks to raise nearly $100 million in its upcoming IPO. On the heels of Facebook's much-buzzed-about S-1 , Yelp, another Bay Area tech company, is one step closer to going public

Co-founder Jeremy Stoppelman hopes that the review site will go viral Down Under without a marketing campaign. As online review service Yelp prepares for its initial public offering, the company quietly has gone live in Australia today.