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How The Chinese Became Global Branding Geniuses

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers.

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The 10 Most Innovative Companies In Russia

01 / Yandex > > For mastering search. The internet search company Yandex is already three times more popular than Google in its home market (Russia) and this year, it made its move onto Google's international turf with the launch of an English-language search engine. One of Yandex's key advantages has always been the complexity of the Russian language, whose Lego-set of prefixes, roots and suffixes has forced it to be a step ahead in the nuance of its algorithms.

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Recession cuts U.S. and Russia 2009 greenhouse emissions

By Alister Doyle, Environment Correspondent OSLO (Reuters) - U.S. and Russian greenhouse gas emissions fell in 2009, according to data submitted to the United Nations, as economic decline cut the use of fossil fuels

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Russia, U.S. Plan a Nuclear-Powered Space Rocket, Making Mars Mission More Feasible

The Russian federal space agency has revealed that on April 15th, the U.S. and Russia will meet to discuss the development of a future joint nuclear-engine powered rocket project. The announcement was made by agency director Anatoly Perminov, and the joint project will also include other nations with a "high level of reactor manufacturing technology." This list could include France, Britain, Germany, China, and Japan

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Rethinking the Dream of Human Spaceflight

I still remember the excitement and fear of April 12, 1961, the day Yuri Gagarin became the first human to travel into space. I was seven years old: too young to fully appreciate the thrill many people felt that the mysterious universe beyond Earth had suddenly been conquered and that the adventures of the swashbuckling Flash Gordon were now one step closer to reality

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