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Whole Foods is encountering a not entirely unforeseen headache during their first Ramadan marketing campaign: Pressure from anti-Muslim bloggers and internal dissent at their company. A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers. The Houston Press leaked an internal company email claiming “it would be best” if Whole Foods did not observe Ramadan in-store, leading to widespread blowback from angry customers who supported the promotion.

Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan. Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ..