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If you don't understand the answers to these critical questions, your sales operation may be in jeopardy.

The ability to sell at the highest level is the result of genetics. But this doesn't mean you can't be a sales star. I recently had a conversation with John Asher, the CEO of the sales training firm Asher Training , where he cited research that at least 50 percent of success in sales is directly related to natural talent.

The ability to sell at the highest level is the result of genetics. But this doesn't mean you can't be a sales star