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These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. During an ice storm at New York's JFK airport, JetBlue made the regrettable decision to keep passengers aboard a plane on the runway while food supplies dwindled and outrage grew

If you want to build a valuable companyone someone will buy down the roadconsider re-positioning your company out of the "consultancy" box. A lot of businesses start off providing a service and then fall into the trap of using the buzzwords of the consulting world. The problem is, consultancies are not usually valuable businesses because acquirers generally view them as a collection of people who peddle their time on a hamster wheel.

Scientific research has proven that Google and the easy access to information that it provides can be detrimental to memory. Practice these four tricks to reverse the brain drain

Has the Internet dumbed down society or simply become an external storage unit that enhances the human brain's memory capacity? With Google , Internet Movie Database and Wikipedia at our beck and call via smart phones, tablets and laptops, the once essential function of committing facts to memory has become little more than a flashback to flash cards. This shift is not necessarily a bad thing, nor is it irreversible, according to a team of researchers whose study on search engines and learning appears in the July 15 issue of Science

We interview Douglas Edwards, Google's brand manager from 1999 to 2005, about his new book and discuss the challenge of humanizing information technology, Sergey Brin's anatomically correct cow costume, and how Google+ might succeed where orkut, Google's first social network, failed. After spending years as a journalist for the San Jose Mercury News and Marketplace, in the late 1990s, Douglas Edwards became restless

Google just revealed it's supporting authorship markup HTML tags. This may seem like a small tweak, but it's seriously good stuff if you're a writer wanting to find your work online--and it could even help protect an article's IP.

Augmented reality , or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.

The long-awaited New York Times digital subscriptions paywall has been revealed and, at first glance, it seems to be exactly how Apple would like it to be. Print purists will be pleased it's more expensive than the paper edition.