Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Seems Google is going to release sweeping changes to its flagship search functionality.

How to fine-tune your website to give your customers exactly what they're looking for. Many e-commerce websites focus on the same thing: the homepage. They A/B test images and messaging and layout and tweak the user experience so it's clear and compelling.

In “ Lifting the Black Cloud ,” Robin Henig surveys the search for new, improved antidepressants. Much research in the area involves laboratory mice and rats.

I spent last week in snow-plow position, trailing my 4-year-old daughter down ski slopes. On the lift rides up, while singing songs with mispronounced words (Frosty the Snowman has a “bucky” nose, by the way, instead of a button), my thoughts drifted to a struggle that occupies me today. I am negotiating a series of license agreements for my “ Outthink the Competition ” IP and I want to make sure I don’t get taken for a ride.

Breaking news from your editors at Fast Company, with updates all day.

Beyonce and Jay-Z recently

If you look hard enough, you'll find there's just one number that tells you all you need to know about running your business. The trick is finding the right one. My concept of a “golden number” is lifted from a PBS show I watched as a kid about the “golden ratio,” a number with seemingly magical significance.

Whether you’re digging your way out of a negative PR avalanche or simply need to scrub a less-than-squeaky-clean outburst, here are tips from branding experts on how to handle public outrage with grace and style. So you torpedoed your brand

Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. Welcome to Metrics Monday, a recurring series where I'll cover a particular digital marketing metric each time. I'm kicking things off today with Social Media Sentiment

Outside investors can propel your business and create a foundation for long-term success.

Watch out, Craigslist: Cinchified aims to match buyers and sellers in a ridiculously simple way.

Earlier this week, Google launched Search+, and immediately the tech world cried foul .

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

Editor's note: In her article, " Goldilocks Black Holes ," Jenny E. Greene discusses the search for black holes with masses ranging from roughly 1,000 suns to a million suns--middleweights on the cosmic scale.

Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. One of the best ways to drive business is to become an expert or thought leader in your field online.