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The popular geo-location app grew its total user base as it transitioned from nonprofit to for-profit--having more users to give to charity in the process. In a fascinating case study of how the for-profit industry can sometimes make a greater social impact than the nonprofit world, Shopkick , a popular geo-location app, has paradoxically created a more charitable community since it decided to ditch its charity business model and focus on giving people free stuff. The app rewards users with virtual currency for completing various check-in tasks at selected retailers which can then be redeemed for products or used to give equivalently to a charity.
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