Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing -- countered by citing the handful of huge consumer companies that have highly-recognizable brand names

June is Pride Month in the United States, and in communities across the country, lesbian, gay, bisexual, and transgendered Americans are celebrating with carnivals, parades, and marches. Pride is a rebuke to the shame and marginalization many LGBT people face growing up, and a celebration of the freedoms we've won since the days when our sexual orientations were considered psychological diseases and grounds for harrassment and arrest