Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

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Twitter users have shorter relationships. iPhone owners have more sex. And Big Macs cost 50 percent more in Brazil than in the U.S., but are much less in India

That's right--when you reach for your cell phone, though you are unprovoked by a beep or a hum, you are a slave of biology. And of our modern-day dependency on gadgets. You might laugh, but do you find yourself reaching for a vibrating phone in your pocket, only to discover that it's not there?

Getting to work can be inhumanly stressful, boring, or logistically tricky--or, sometimes, all three. Here are four ways to arrive at work calmer, smarter, and without a lame excuse for being late. Technology can’t clear the idiots off the road on your drive to work, or improve the housing market so much that you’re no longer riding the train or bus

A robotic bird that is so life-like it fools other birds into flying with it may be the first step in humanity's ability to truly mimic the natural world, and thus learn how to better use our planet. Taking to the skies over Edinburgh's Holyrood Park, a gossamer-winged mechanical bird (which we wrote about when it debuted, here ) is mobbed by flocks of its living brethren

In the future, electric cars will work together with the smart grid to charge at off-peak hours and put energy back into the grid when its needed. For the first time, we're seeing this plan in action. Automakers and power companies have talked for years about the day when electric cars could work together with the smart grid by charging only during off-peak times and even giving energy in their batteries back to the grid.

The burden of having people's livelihood in your hands never fully goes away, but knowing where your revenue to cover your expenses will be coming from does reduce the heavy feeling of being the boss.

Get ready for the newest way to grab some wheels when you need them. The service, launching in November in San Diego, is gunning for Zipcar by making it easier to pay for and drop off your borrowed car. Zipcar has long dominated the city car-sharing space.

Toyota is charging ahead with three new plug-in EVs for 2012. Other automakers are being more cautious, but remember: Toyota got the Prius to sell when no one was excited about hybrids

Email is an unavoidable burden for most, and an undeniable time-suck for all. But now, social startup 410 Labs is trying to fix our email woes with Shortmail.com, a service the Baltimore-based company considers the Twitter of email

According to the old saying, you learn more from a failure than a success. Well, if that’s the case, the consumer electronics industry ought to have a master’s degree by now

How Tony Hsieh built Zappos, hi-tech tools that can help your business, a start-up with serious brain power, the Pandora IPO, and more. The Zappos legacy. OPEN Forum asks the entrepreneur, author, and company culture obsessor Tony Hsieh nine questions about how he thinks, what mistakes he's made, and what advice he'd give to his 18-year-old self.

Australian students have welded together a two-wheeled electric vehicle monster that could have come straight out of a surreal eco-remix of Mad Max. It's cheap, efficient, and the future of city commuting. Flame thrower, optional.

[video_twistage 1] Balancing a successful career and personal life isn't easy, especially when you're on the road for part of the year. Now try writing a best-selling book on top of that, and you'll understand why we asked Jeffrey Hayzlett , author of The Mirror Test: Is Your Business Really Breathing