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The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

BuzzFeed founder and CEO Jonah Peretti talks about how an email exchange with Nike led to his idea for promoting social content throughout the web.