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Read it and tweet : Social media takes a lot of time, but it pays off, says a report released today. Ninety percent of marketers surveyed say that social media is important for their business, with the self employed and small business owners with two or more employees "more likely to strongly agree," says the 2011 Social Media Marketing Report, which surveyed some 3,300 marketers. The No

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. Hulu's Big Profits Hulu is poised to make half a billion dollars in 2011 and saw a 50% increase in advertisers in Q1. The Sleepless Elite A handful of genetically blessed workaholics need far less sleep than the average person--only a few hours a night, sometimes much less.

After I started my Web design and social media company, in 2008, I realized I needed a way to streamline communication with my clients, employees, and personal contacts. For about a year, I've been using a free Web-based service called Threadsy , which lets me access my e-mail, Twitter, and Facebook accounts in one place. You can access Threadsy through a Web browser, but I use a Mac app called Fluid to turn it into a desktop application.

Residents offering free and paid space have become a viable alternative for the packed conference.