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Companies with more women on boards and in leadership positions outperform, financially and otherwise, companies with fewer women--and yet, this information doesn't typically factor into investment decisions. Now, some firms are giving investors the option to invest in companies that promote gender equality.

"This is just the beginning," says Twitter's Adam Bain. "You're going to see a ton of creative examples of people building on this platform--this is not just about giving people a deal or discount." Top national brands have signed up for AmEx's new program with Twitter , the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts

Want $20 back from Whole Foods when you use your AmEx card? Tweet #AmExWholeFoods. Here's what's behind the new deals for the sharing generation

Breaking news from your editors at Fast Company, with updates all day. FBI Arrests Members Of LulzSec, Anonymous .

The computer scientist by trade put multimedia skills to use in journalism and helped usher The New York Times, News Corp., and now The Guardian into the digital era. As an undergraduate at Colorado State, Gabriel Dance majored in computer science.

What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens.

Goal setting is embedded in my DNA. Because something deep inside me gets so much satisfaction from completing them, I have to be careful that the goals I set are not colossal wastes of time and energy

The 2012 class of our annual America's Coolest College Start-ups are fresh, innovative, founded with a social mission, and may very-well be the next Google or Facebook.

Ryan Morris launched Salute the Brave, a clothing line designed to give back to the United States military members stationed overseas. After being cut from the University of Southern California baseball team, Ryan Morris was devastated. Baseball had been his life and without it, he knew that things were going to change.

When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted

We are all digital marketers now.

CEO Doug Ulman explains how the new social tool puts the emphasis on overcoming challenges over time, something Lance Armstrong knows about. In 2010, when Fast Company profiled Doug Ulman , the President and CEO of the

Why you should think twice about an advertising scheme coming from a company that's about to IPO. A funny thing happened to Facebook on the way to its IPO: It decided that mobile ads are a must. During its first marketing conference , Facebook announced new ways for companies to get in front of consumers, including ads on the social network's mobile apps

A shortlist of the top three most useful, innovative and interesting social platforms today. Every day, new and exciting platforms emerge for distributing great ideas, products and answers, and the boundaries keep getting pushed further out each year

As customer attitudes change, "giving back" is no longer an option. It's a necessity. Here's how to make it good business, too.