Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.
Read More »Tag Archives: social
Feed SubscriptionGuy Kawasaki’s Social Media Secret
The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook). Guy Kawasaki wears many hats.
Read More »6 Start-up Tips From Tech Giants
Google and Microsoft were once start-ups.
Read More »5 Tools For Managing Your Personal Brand Online
Beyonce and Jay-Z recently
Read More »Why Pinterest Is So Addictive
I would have written this article sooner, but I was busy on Pinterest .
Read More »Business Trip? 5 Tech Essentials to Pack
Travel lighter! Get more work done! Never run out of power! Don't leave home without these tech essentials. I travel frequently in my job as a reporter—in fact, I’m typing this on a plane right now. After each trip, I start to evaluate which gadgets I used the most, which apps I found most useful, and—most importantly—which gadget mistakes I made.
Read More »A Better Way to Treat Your Employees
These aren't worker bees.
Read More »Fast Talk: With Meeteor, Facebook-Stalk For The Job You Want
Meet Chris Lee, cofounder of Meeteor, which leverages Facebook as a networking tool. Here's how to access "the network you may not even know you have." Chris Lee is the cofounder of the Seattle-based Meeteor , which scours your social graph in search of second- and third-degree connections to people who might be able to help advance your career. Fast Company caught up with Lee to talk about coffee, sandwiches, beer, and other networking tools.
Read More »Cure for Social Media Overload
Social media is a great way to promote your business but spending too much time connecting online can burn you out. Here's how to get your spark back. One of the best things about being an avid reader is that moment you stumble across a phrase that clearly describes something you've experienced but didn't previously have the words for
Read More »5 Tips To Get Maximum ROI From Saying "Thanks"
You know it's important to say thank you. Here are some easy ways to express gratitude--and have it impact your bottom line
Read More »The Future Of Ethics In Branding
Last year, I received an email I will never forget: one of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be on every tobacco executive’s Rolodex
Read More »8 Reasons Your Social Initiative Will Fail
Social is one of the hottest trends in enterprise software, and many companies are considering rolling out products and services that make it easier for employees to share information with each other and communicate with customers and suppliers. Social software covers a lot of ground, but in general, products in this field enable people to share ideas and documents, find expertise and connect with colleagues, and communicate interactively with others. Gartner reports that “social software technologies as a whole are among the most hyped in the industry at the moment,” but is quick to warn companies that different social software technologies are “at different levels of maturity.” Meanwhile,
Read More »Social Media Week Returns to a City Near You: February 13th – 17th, 2012
Next week marks the launch of the fourth annual Social Media Week , a global event with discussions about media use.
Read More »Why Women Want to be Entrepreneurs
Like Facebook's Sheryl Sandberg, women are driven to do business better and more flexibly, and make work better for everyone. Every businesswoman who acquires any public profile has her family life raked over: How does she do it?
Read More »Romney Campaign: Square "Could Be Huge," And Other Digital Trends In Politics
If 2008 was the year that Facebook and YouTube cracked the mainstream in politics, then 2012 will be the year that most every other digital tool breaks the dam wide open on the campaign scene. It's no longer enough for politicians to just be on Twitter--now almost all serious candidates aiming for a seat in Washington must be on Tumblr, Google+, Foursquare, and more
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