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Feed SubscriptionChobani Yogurt Tickles The Tastes Of Pinterest Addicts, And So Can Your Brand
There's a new social media platform every minute, it seems, and the darling of the moment is Pinterest. Here are some expert tips from Chobani Yogurt's social media team on how to get beyond flavor of the week
Read More »Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good
When it comes to being good corporate citizens, enlightened self-interest can and should carry they day. Learn how two remarkably different companies, Gibson Guitar and IBM, are doing good for their brands and their communities. At first glance, Nashville-based
Read More »How To Talk To Your Boss And Fix Your Job
It's all too easy to spend long stretches simmering at your desk instead of having a straight-ahead talk with your boss.
Read More »Men Spend The Big Bucks When Women Are Scarce
Across the animal kingdom, males are competitive when females are scarce. Now a study with people has examined how the number of women affects men’s attitudes about a marker for competitive fitness: Money. Basically, the fewer the women, the more the men threw their money around.
Read More »Generation Flux: Raina Kumra
Raina Kumra is a former documentary filmmaker, digital strategy guru at Wieden+Kennedy, and founder of Light Up Malawi, but is now a federal contractor--the Codirector of Innovation at the federal agency, the Broadcasting Board of Governors. @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333; text-decoration:underline;} .kaiser a:hover {color:#666;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar "Fear holds a lot of people back," says Raina Kumra, 34. "I'm skill hoarding
Read More »Your Customers Don’t Care, That’s a Good Thing
When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers
Read More »Should You Force Commenters to Use Real Names?
A study says commenters with pseudonyms leave the most high-quality comments. Quick, guess who leaves higher quality comments: those with pseudonyms, anonymous commenters, or those with real names? It's those with the aliases, according to a study from commenting platform Disqus
Read More »Foursquare, Google, And The Search Schism Of 2012
Earlier this week, Google launched Search+, and immediately the tech world cried foul .
Read More »5 Resources For The 4 Year Career
These five innovative nonprofits are all developing responses to the faster-changing world of work outlined in " Generation Flux " and " The Four-Year Career ." Looking for a second career? Civic Ventures offers Encore Fellowships in seven states. These fellowships, which carry a small stipend, give retirees the chance to use their skills during a full-time or part-time commitment at a nonprofit, and perhaps segue into an "encore career" with meaning
Read More »The Social TV Space Heats Up
Social TV start-up GetGlue closes a $12 million round but it has plenty of competition. GetGlue, the fledgling social network for TV watchers and other entertainment, has raised $12 million in new financing from new and existing investors. The two-year-old company's apps and website lets its two million registered users check in to TV shows and other entertainment while chatting to other people and picking up recommendations.
Read More »Social Search: How Your Friends Matter
The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.
Read More »Motorola Cutting Back On Phones, Google’s Search Shift Gets Sour Response, Apple And Anobit Confirm Deal
Breaking news from your editors at Fast Company, with updates all day. Motorola Cutting Back On Phones .
Read More »Don’t Like All Your Employees?
That might be a good thing. Here's why.
Read More »Facebook Puts Friends In A Benz
Soon, you'll be able to use Facebook in your Mercedes-Benz. (You roll in a Benzo, right?) Is Facebook suffering from "mission creep"?
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