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Tag Archives: sociology

Duncan Watts, from Yahoo! Research and author of Everything is Obvious: *Once You Know the Answer.

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Duncan Watts directs the Human Social Dynamics group at Yahoo! Research and is formerly a professor of Sociology at Columbia University.

Jesting Our Limits: Do April Fools’ Day Pranks Alienate or Engage People?

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Cellophane over the toilet bowl. Decaf coffee in the "regular" carafe.

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