Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.
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Feed SubscriptionProblem-Solving: What Your Style Says About You
Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse). As a business owner, employer, and customer, nothing irks me more than lousy problem-solving skills
Read More »Write a Better Executive Summary
Executive summaries seem simple--until you get them wrong. Make sure you're following this simple outline. The most important part of every sales proposal is the executive summary–but many people in sales get it completely wrong
Read More »The Inspiration Paradox: Your Best Creative Time Is Not When You Think
A bus company in China has launched a new “safe driving” campaign by suspending bowls of water over their drivers.
Read More »Video: Ending obesity and diabetes: What’s the secret?
Dr.
Read More »Dutch team has solution for troubled ITER nuclear fusion reactor
(PhysOrg.com) -- The superconducting cables designed for the ITER fusion reactor (cost: 16 billion euros = $21.2 billion) are unable to withstand the planned forty to sixty thousand charge cycles. Barring a solution, the troubled mega-experiment will suffer still more delays and cost overruns.
Read More »The Key to Productivity: Better Verbs
The author of a new book offers a solution to those who can't stop stressing about their to-do lists: swap big verbs such as "implement" and "plan" for more manageable ones. In many ways all-pervasive tech helps us be more productive
Read More »6 Better Ways to Talk About Money
Stop having conversations about price.
Read More »What’s Going On In Your Customer’s Head?
Use these nine techniques to account for how your customer's brain could be wired, and seal the deal.
Read More »3 Tactics to Become a Better Salesperson
The secret to successful selling? Don't sell right away. If you’re in a position to “sell” at your company (and no matter what you do for your company, you should be), then you know it’s not always easy to get the ear of the prospect you’re trying to sell to.
Read More »Crowdsource Product Ideas from All Your Employees
It's not just for marketing. Crowdsourcing is an efficient way to take advantage of cognitive diversity
Read More »7 Steps to Closing a Deal Via Email
Despite what you may think, a perfectly crafted email can actually close a deal. In most cases, you’ll want to close deals either in person or on the telephone
Read More »Should You Build a Membership Site?
Want to launch a membership website? These experts explain what it takes
Read More »To Push Clean Cookstoves, Involve the Cooks, Report Says
By Deborah Zabarenko, Environment Correspondent WASHINGTON (Reuters) - Clean cookstoves that burn more efficiently and channel smoke outside could save millions of lives around the world, but only if the cooks themselves are part of the solution, scientists reported on Thursday. [More]
Read More »How Howard Buffett Will Use His Grandfather’s Recipe For Riches To Disrupt Philanthropy
The grandson of the legendary investor aims to bring some private-sector savvy to the growing world of mega-philanthropy.
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