Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. If you're like many start-up founders I know, you’re on a limited budget , have limited manpower, and you're working in an industry that's new to you.

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Some people get lucky. They wind up on shows like "Shark Tank" and even if they lose, their half hour of fame is enough to launch them into the spotlight and off they go

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.

Ticketmaster, which recently merged with Live Nation, dominates the multibillion-dollar ticketing industry. But these companies are looking to steal the show

A serial entrepreneur describes her public relations mistakes--so you don't make the same ones.

Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.

Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.

Will anyone show up? What if people get bored?

With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.

It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips.

Yes, you read right. Find out why branding doesn't create a great brand.

Movember cofounder Adam Garone describes how to grow a massive charitable community by bringing the fun. Adam Garone never thought a silly beer-fueled bet to grow a mustache would turn into a multi-million-dollar global charity and the largest non-governmental funder of prostate cancer research. Seven years later, Movember expects more than 600,000 men to ask their friends to contribute donations in exchange for growing an artful caterpillar lip in the annual Movember mustache challenge, which starts Nov.

At today's Facebook F8 developer conference, Netflix CEO Reed Hastings joined Mark Zuckerberg on stage for a surprise announcement: Netflix will finally be integrating social sharing with Facebook. That is, if a bill that sitting in Congress is ever able to pass on the House floor.

Drop that iPhone! An Apple patent application is stirring controversy because it suggests future iPhones may automatically prevent filming or photography of films in the theater and of stage performances. Is a Phish concert still a Phish concert if no one's there to record it? A fresh Apple patent application is stirring controversy because it suggests future iPhones may automatically prevent filming or photography of films in the theatre and of stage performances