Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

These days, if you can't lead your company through rapid, continual change, you can't lead. It is easy to change things. It is hard to change people

Identifying your businesss one true objective will provide a strong foundation for all strategic decision-making. A few years ago we worked with the new CEO of a consumer packaged goods (CPG) company

You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent

When writing a business plan, here's how to run the numbers that matter without getting hung-up on those that don't. Entrepreneurs are a courageous bunch—except when it comes to math. I've seen many notoriously tough senior executives shudder at the prospect of running financial projections for their business plans.

Today I participated in a conference held at the Treasury Department on access to capital. The session, which was convened by Treasury Secretary Timothy Geithner, and Karen Mills, head of the Small Business Administration, explored what the government can do to make it easier for entrepreneurs to access growth capital. I participated on a panel that explored the environment for initial public offerings or IPOs