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The new Zynga partner program puts the company's know-how to work for outside game developers--but it'll also help Zynga get smarter faster.

Maps are everything in a new mobile landscape. The company that controls them controls what can be done with location. When Apple announced it had developed its own homegrown maps system at its World Wide Developer Conference today, it wasn't just introducing another new feature for the iPhone.

Web companies will probably face new restrictions on digital privacy in Europe. Global online companies may face some new challenges in operating in Europe. Digital-privacy agencies from the European Union’s member countries met late last week to discuss how to apply privacy laws to “cookies”-- small Internet files used to remember things about users, The Wall Street Journal reports.

Austin Evarts of GoChime believes that the future of social media advertising is the person-to-person pitch--and that the human element can never be automated. In other words: Social media is people! Austin Evarts is the CEO of GoChime , a platform that mines social media for phrases like “I want” and “I need,” and then uses an army of brand advocates to respond with special offers. Live on Twitter , GoChime is working on expanding to Facebook , Pinterest , and Instagram .

Apple's Worldwide Developers Conference starts next week with a Tim Cook keynote, so the rumor mill is spinning frantically.

West Coast business schools are entrepreneurial breeding grounds, but not just for the next hot thing in tech--here's what mix-and-match watch company Modify learned during its launch. I graduated from UC Berkeley's Haas School of Business in May 2010. Friends from school included the founders of ideation space

After the Instagram megadeal and "hoodiegate," Facebook investors may be taking comfort from the COO's leadership. The hit movie The Social Network depicted Facebook CEO Mark Zuckerberg as a genius among slackers

Inc.

JP Morgans recent multi-billion trading loss reminds us that matters of risk entail a healthy dose of consideration. Here's what you need to know.

The future of search is not about page rank. It's about creating giant databases of every person, place, and thing on the planet

Occupy Wall Street websites love adding Google, Facebook, and Twitter buttons--which could give law enforcement a handy back door to track users' actions--and identities. Big Data is everywhere. Occupy Wall Street protesters, however, are dealing with a special challenge: Online marketers and analytics firms tracing the minutiae of their lives--including their email contacts and physical location--and possibly passing the information on to law enforcement.

News updates all day from your Fast Company editors. Late yesterday Apple revealed its last quarterly sales , and they were again impressive enough to beat Wall Street's expectations .

In most cities, academic researchers have to drive across town, or even through other cities, to reach an industry incubator. In Aurora, they just walk across the street. UNITED STATES OF INNOVATION New Ideas, New Markets, New Insights All around the country, Americans are dreaming big

Dutch company PAL-V has created a car-plane hybrid that can cruise through the air as easily as it can down the street

Giving up isn't something that comes easy to entrepreneurs, but sometimes, giving up might just be the best move. Giving up isn't something that comes easily to entrepreneurs