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Giving up isn't something that comes easy to entrepreneurs, but sometimes, giving up might just be the best move. Giving up isn't something that comes easily to entrepreneurs

Good salespeople focus on the particular feature the customer cares about.

Dealing with low-priced competitors Dear Norm, My husband and I started a business that makes and installs customized sheds. Our plan was to offer better service and higher quality than our competitors.

Making sure you have a good ownership agreement Dear Norm, I have a four-year-old custom crystal and glassware company whose sales are exploding. I started it when I was 22. I ran it by myself for almost a year before bringing in a friend and giving him 30 percent of the equity in return for his help in growing the business

Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now. To me, it's obvious that we're heading into a period of high inflation. If you aren't old enough to remember doing business in the 1970s—under Ford and Carter—it's hard to appreciate how dramatically the economic environment changes when inflation rises above, say, 6 or 7 percent a year

Norm Brodsky suggests getting a second opinion on big decisions. Dear Norm, In 2004, I opened a dealership providing installation and service of high-end, custom-made garage doors. From the beginning, I had problems with the quality and lead times of suppliers.

Dealing with a large competitor that intimidates your customers Dear Norm,Trade shows are notorious for the ridiculously high prices exhibitors are forced to pay for basic services. My business partner and I saw an opportunity to provide Internet access at trade shows for a fraction of what the in-house providers charge.

Dear Norm, I have a company that works with people who have credit problems. We offer a free initial consultation and then suggest ways that our clients can improve their creditworthiness

Dear Norm, I own a small roofing company that I started in 2003.